Donor recruitment: motivate their hearts

Eric Senaldi


Effective recruitment requires knowing donor motivations and how to appeal to them. Motivations differ dependent on donation history. They range from physical or social incentives to psychic altruism. Various modalities can be used to recruit but should be matched to specific donor populations. Deferrals and poor experiences will decrease future donations. Platelet apheresis recruitment and motivation while similar to whole blood has differences. In addition, frequency and multiple product collection are important. Understand the donor and their motivation to match the message and technology to effectively bring them in.